Business & Strategy – Rakesh Shukla

Category: Business & Strategy

Jan

7 ways enterprise communications will change in 2019

Enterprise communication in it’s entirety including Marketing Communication, Corporate Communication and Internal Communication influences customers, partners, employees, shareholders, governments etc. 2018 saw key communication trends emerge with cloud-based systems from chats to telephony, the advent of video in the mainstream and inflection point of influencers over brand ambassadors with exponential digital reach. Based on our experience with customers, in enabling their enterprise communication strategies in 2018, this is our take on what will create the most impact for your communication in 2019. Read the full article on TWB_

Dec

Why Internal Communications & HR are strategic partners

Organizational goals are achieved faster and more effectively when HR and Internal Communications partner to achieve higher employee engagement and employee happiness. Read the full article on TWB_

Nov

Agile HR: Employee management by walking around

It turns out that the turn of the century theory of Management by Walking Around may be the solution for a 2020 problem – since it addresses both participation & opening informal channels, as well as creates an open empathetic approach to employee engagement in near real-time response. Agile HR focuses on 2 major factors in understanding employee issues and engaging with them (a) A large part of the communication in an office is non-official and happens through informal channels – mostly not something HR participates in and in many cases discourages (b) In many organizations the relationship with HR itself is almost adversarial especially if communication and engagement has focussed not on problem-solving but management and policy messaging. Read the full article on TWB_

Aug

Super-Charge your HR Communication

How to super-charge your HR Communication and catalyze the strategic role it plays in the workplace culture and employee performance. Read the full article on TWB_

Aug

Creating a Brand Centric company

A Brand-Centric company is different than a Product-Centric company in how it creates and delivers value. Here I look at the essential steps to creating a ‘brand’ centric company for customers to able to associate the values you communicate with your brand – and make the brand the most powerful unifying force throughout the company. Read the full article on TWB_

Apr

Finding Purpose and Meaning in Work: Growth and Transformation in the Leadership

Can you really find purpose and meaning in work? Dreading work is common. That’s why weekends were invented. Ah, it’s the weekend! Oh, it’s Monday!! Or you have a new assignment or a new boss or a restructuring is going on or maybe you’re simply bored in your role. And you ask yourself the question: Why am I doing this? Does my work have any meaning? Read the full article on TWB_

Mar

Moving Technical Managers to Management Roles: Leadership Transformations

Leadership Transformation is something that organizations take for granted. Technical Managers moving into Management roles is a script that plays out every day in large tech companies. Managers with the best technical expertise and ability to reach performance goals consistently are the first consideration for senior management roles. It is clearly an expectation from managers that they are promoted to management, the management thinks it is great because it represents continuity and that deep understanding of technologies, products and systems. Until it hits everyone. Read the full article on TWB_

Jan

7 steps for creating a powerful technology brand

In ‘7 steps for creating a powerful technology brand’ I elaborate on brand concepts and suggest some specific steps senior managers can take to move their companies from a product-centric to a promise-centric, brand-driven business. Read the full article on TWB_

Jan

Great storytelling in business leadership

Storytelling is the powerful communication skill of telling great stories. How many of your management team are true leaders — those who can inspire the organization, set a vision, teach important lessons, define culture and explain what the organization is? Of these how many are great storytellers? Turns out some of the leadership and all of the communication are skills that can be learned. Read the full article on TWB_

Jan

Branding for Technology: Lessons from FMCG branding

Branding for Technology for B2B markets has important lessons from the brand concept evolved in the consumer goods markets, but it can’t be used as is. In this article, we understand the branding gap, draw lessons, and understand the differences, from an industry that creates enduring brands – the FMCG businesses. Read the full article on TWB_

7 ways enterprise communications will change in 2019

Why Internal Communications & HR are strategic partners

Agile HR: Employee management by walking around

Super-Charge your HR Communication

Creating a Brand Centric company

Finding Purpose and Meaning in Work: Growth and Transformation in the Leadership

Moving Technical Managers to Management Roles: Leadership Transformations

7 steps for creating a powerful technology brand

Great storytelling in business leadership

Branding for Technology: Lessons from FMCG branding

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