Enterprise communication in it’s entirety including Marketing Communication, Corporate Communication and Internal Communication influences customers, partners, employees, shareholders, governments etc. 2018 saw key communication trends emerge with cloud-based systems from chats to telephony, the advent of video in the mainstream and inflection point of influencers over brand ambassadors with exponential digital reach. Based on our experience with customers, in enabling their enterprise communication strategies in 2018, this is our take on what will create the most impact for your communication in 2019. Read the full article on TWB_
Organizational goals are achieved faster and more effectively when HR and Internal Communications partner to achieve higher employee engagement and employee happiness. Read the full article on TWB_
It turns out that the turn of the century theory of Management by Walking Around may be the solution for a 2020 problem – since it addresses both participation & opening informal channels, as well as creates an open empathetic approach to employee engagement in near real-time response. Agile HR focuses on 2 major factors in understanding employee issues and engaging with them (a) A large part of the communication in an office is non-official and happens through informal channels – mostly not something HR participates in and in many cases discourages (b) In many organizations the relationship with HR itself is almost adversarial especially if communication and engagement has focussed not on problem-solving but management and policy messaging. Read the full article on TWB_
How to super-charge your HR Communication and catalyze the strategic role it plays in the workplace culture and employee performance. Read the full article on TWB_
A Brand-Centric company is different than a Product-Centric company in how it creates and delivers value. Here I look at the essential steps to creating a ‘brand’ centric company for customers to able to associate the values you communicate with your brand – and make the brand the most powerful unifying force throughout the company. Read the full article on TWB_
Can you really find purpose and meaning in work? Dreading work is common. That’s why weekends were invented. Ah, it’s the weekend! Oh, it’s Monday!! Or you have a new assignment or a new boss or a restructuring is going on or maybe you’re simply bored in your role. And you ask yourself the question: Why am I doing this? Does my work have any meaning? Read the full article on TWB_
Leadership Transformation is something that organizations take for granted. Technical Managers moving into Management roles is a script that plays out every day in large tech companies. Managers with the best technical expertise and ability to reach performance goals consistently are the first consideration for senior management roles. It is clearly an expectation from managers that they are promoted to management, the management thinks it is great because it represents continuity and that deep understanding of technologies, products and systems. Until it hits everyone. Read the full article on TWB_
In ‘7 steps for creating a powerful technology brand’ I elaborate on brand concepts and suggest some specific steps senior managers can take to move their companies from a product-centric to a promise-centric, brand-driven business. Read the full article on TWB_
Storytelling is the powerful communication skill of telling great stories. How many of your management team are true leaders — those who can inspire the organization, set a vision, teach important lessons, define culture and explain what the organization is? Of these how many are great storytellers? Turns out some of the leadership and all of the communication are skills that can be learned. Read the full article on TWB_
Branding for Technology for B2B markets has important lessons from the brand concept evolved in the consumer goods markets, but it can’t be used as is. In this article, we understand the branding gap, draw lessons, and understand the differences, from an industry that creates enduring brands – the FMCG businesses. Read the full article on TWB_
Search
Categories
- #fightback
- #loveisaverb
- Business & Strategy
- Communication
- Communication is the key
- Dealing with depression & mental illness
- Dealing with stress
- Developing a growth mindset
- Developing mental strength
- Developing physical strength
- Events
- Finding meaning in life & work
- Lessons from catastrophic failure
- Success & Happiness
- Uncategorized