Enterprise communication in it’s entirety including Marketing Communication, Corporate Communication and Internal Communication influences customers, partners, employees, shareholders, governments etc. 2018 saw key communication trends emerge with cloud-based systems from chats to telephony, the advent of video in the mainstream and inflection point of influencers over brand ambassadors with exponential digital reach. Based on our experience with
A personal brand is not a new concept but for a CxO personal branding is not just about them, it is what it means to their companies. The value that your company derives from your personal brand may be the critical differentiator in a marketplace where companies compete for customers, investors, and employees. Read the
It turns out that the turn of the century theory of Management by Walking Around may be the solution for a 2020 problem – since it addresses both participation & opening informal channels, as well as creates an open empathetic approach to employee engagement in near real-time response. Agile HR focuses on 2 major factors
A Brand-Centric company is different than a Product-Centric company in how it creates and delivers value. Here I look at the essential steps to creating a ‘brand’ centric company for customers to able to associate the values you communicate with your brand – and make the brand the most powerful unifying force throughout the company. Read
Can you really find purpose and meaning in work? Dreading work is common. That’s why weekends were invented. Ah, it’s the weekend! Oh, it’s Monday!! Or you have a new assignment or a new boss or a restructuring is going on or maybe you’re simply bored in your role. And you ask yourself the question: Why
Leadership Transformation is something that organizations take for granted. Technical Managers moving into Management roles is a script that plays out every day in large tech companies. Managers with the best technical expertise and ability to reach performance goals consistently are the first consideration for senior management roles. It is clearly an expectation from managers
Storytelling is the powerful communication skill of telling great stories. How many of your management team are true leaders — those who can inspire the organization, set a vision, teach important lessons, define culture and explain what the organization is? Of these how many are great storytellers? Turns out some of the leadership and all
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