Rakesh Shukla on Technology Branding: Workshop at IIM Lucknow (16 Nov, 2018)
Of the world’s 10 most valuable companies 5 are tech giants. While most consumer tech business’ get all the brand visibility B2B businesses are the bread and butter of the tech industry, and where a large part of the management+tech workforce from the best B-Schools finds employment as well. Rakesh Shukla, TWB_ CEO, who writes…